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It is all but essential to have a website for your business in this day and age. As the first port of call for any newcomer to your brand, it needs to offer key information about your services and direct people on how to use them. Beyond this, it needs to foster an immediate sense of trust in your business and help to build your reputation. This means that your website needs to be working just as hard as you are.

在这个时代，为您的企业提供网站几乎是必不可少的。 作为您品牌的任何新手的第一站电话，它需要提供有关您的服务的关键信息，并指导人们如何使用它们。 除此之外，它还需要树立对您业务的直接信任感并帮助您建立声誉。 这意味着您的网站需要像您一样努力工作。

是什么让网站脱颖而出？ (What makes a website stand out?)

Below you’ll find a list of the seven most important features any website needs in order to impress new visitors and guarantee they will keep returning to it. From design to performance, there are various aspects of a modern website that can hugely influence the way visitors view and interact with it.

您可以在下面找到任何网站所需的七个最重要功能的列表，以打动新访问者并确保他们会继续使用它。 从设计到性能，现代网站的各个方面都会极大地影响访问者查看和交互的方式。

干净的设计 (Clean Design)

The appearance of your site is hugely important for making a positive impact on visitors. Gone are the ways of the 90s, where basic HTML design would suffice. Consider how you want your site laid out, with which elements brought to the fore; whether certain items should appear above or below the fold, and what you might want kept within a footer. For those not gifted with website building skills themselves, using a template service for your website can be an enormous help in making sure your design is well built and thought out.

您网站的外观对于对访问者产生积极影响非常重要。 基本HTML设计就足够了的90年代时代已经一去不复返了。 考虑一下如何布局您的网站，以及将哪些元素放在首位； 某些项目应该出现在折页的上方还是下方，以及您希望保留在页脚中的内容。 对于那些本身不具备网站建设技能的人来说，为您的网站使用模板服务可以极大地帮助您确保设计和构思合理。

安全 (Security)

Online security is a hugely important topic at the moment, with more and more stories hitting the news about cyber threats and hackers. As such, it’s vital to make visitors to your site feel secure. There are various ways you can do this, as have been carefully explained in this previous post dedicated to website security.

当前，在线安全是一个非常重要的主题，越来越多的新闻报道了有关网络威胁和黑客的新闻。 因此，让您的网站访问者感到安全至关重要。 您可以通过多种方式来执行此操作，正如之前有关网站安全性的上一篇文章中已经详细解释的那样。

网站速度 (Site Speed)

Not only does page loading speed affect your SEO and SERP results, but it can really affect the user experience of your site. If a page takes just a second longer than average to load, it can result in a dramatic increase in visitor’s abandoning the site altogether. There are various things that can be done to improve site speed, from ensuring you have a good web host to simplifying your code.

页面加载速度不仅会影响您的SEO和SERP结果，而且确实会影响您网站的用户体验。 如果网页加载时间仅比平均时间长一秒钟，则可能会导致访问者完全放弃该网站的人数急剧增加。 从确保您拥有良好的虚拟主机到简化代码，可以采取多种措施来提高站点速度。

呼吁采取行动 (Calls To Action)

Signposting how visitors should navigate your site is a hugely significant factor in ensuring people make full use of it. Using prominent calls to action help to not only demonstrate how people should interact with pages, but they can also powerfully drive conversions. There are various different types of call to action you can use to best effect in different scenarios, without falling into the trap of overuse.

对访问者如何浏览您的网站进行路标是确保人们充分利用它的重要因素。 使用醒目的号召性用语不仅可以帮助人们展示人们如何与页面互动，而且还可以有效地推动转化。 您可以使用各种不同的号召性用语来在不同情况下发挥最佳效果，而不会陷入过度使用的陷阱。

联系信息 (Contact Information)

This is somewhat of a no-brainer, but every site ought to have a clearly signposted area where visitors are able to get in touch. Not only should it offer a registered company address, but also the details people may use to get in touch with queries, like your telephone number or email. Beyond simply offering visitors a point of contact, it helps to encourage a sense of trust in your brand.

这有点不费吹灰之力，但是每个站点都应该有一个清晰的路标区域，以便访客可以进行联系。 它不仅应提供注册的公司地址，还应提供人们可以用来联系查询的详细信息，例如您的电话号码或电子邮件。 除了为访问者提供联系点之外，它还有助于增强对您品牌的信任感。

高质量图像 (High Quality Imagery)

If you are including images on your site then it’s imperative to ensure they are of the best quality possible. A pixelated or blurred image will only serve to make your site look amateur and poorly put together. Moreover, try to make sure the kind of color palette and theme for every picture fits with the broader brand image.

如果您要在网站上添加图片，则必须确保它们具有最佳质量。 像素化或模糊的图像只会使您的网站看起来很业余，而且组合起来很差。 此外，请尝试确保每种图片的调色板和主题类型都适合更广泛的品牌形象。

常见问题 (FAQs)

Having some kind of frequently asked questions and answers page can have the two-fold effect of improving your site’s SEO and visibility as well as driving conversions from visitors. Order your questions logically and try to provide clear answers with a link to another page where more detailed information can be found. Importantly, in order to maintain strong customer trust you need to keep all of the information on your FAQ page up-to-date and relevant.

拥有某种常见问题解答页面可以产生两方面的效果，即改善您网站的SEO和可见性以及吸引访问者的转化。 从逻辑上对问题进行排序，并尝试提供清晰的答案，并提供指向另一个页面的链接，该页面提供了更多详细信息。 重要的是，为了保持强大的客户信任度，您需要使FAQ页面上的所有信息保持最新和相关。

翻译自: https://www.thecrazyprogrammer.com/2018/01/7-things-every-new-visitor-expects-website.html

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