seo传智播客2018

SEO is always changing. It’s hard to keep up with the new rules and strategies for boosting your search engine ranking. In 2018, optimizing your website for Google and other search engines is no longer optional. With so much competition online, you need to have a website that can appear highly in search engines. While there are a lot of resources available online claiming to know what’s best for your SEO, how do you know what information is best? Cut through the noise with these 4 most important SEO factors for your website in 2018.

SEO一直在变化。 很难跟上新规则和策略来提高搜索引擎排名。 在2018年，不再需要为Google和其他搜索引擎优化网站。 面对如此多的在线竞争，您需要拥有一个在搜索引擎中可以高度显示的网站。 尽管在线上有很多资源声称知道最适合您的SEO，但您如何知道最适合的信息呢？ 利用这4个最重要的SEO因素在2018年消除噪音。

Image via Unsplash

图片来自Unsplash

1.您的网站是否针对移动设备进行了优化？ (1. Is your website optimized for mobile?)

One of the biggest factors of SEO today is mobile optimization. We’re all accessing the internet on different devices. Some might prefer desktops while others swear by tablets, but there’s no denying we now live in a mobile world. Users want to access your website on any screen size, and those that fail to work on smaller screens won’t stand a chance in this new age of smartphones.

今天，SEO的最大因素之一是移动优化。 我们都在不同的设备上访问互联网。 有些人可能更喜欢台式机，而另一些人则偏爱平板电脑，但是无可否认，我们现在生活在移动世界中。 用户希望以任何屏幕尺寸访问您的网站，而那些无法在较小屏幕上使用的网站将不会在新的智能手机时代出现机会。

Most modern themes and website designs of today are already optimized for mobile. You can test your mobile performance here to ensure you can easily navigate your website regardless of screen size. While mobile optimization might not directly impact your SEO ranking, it does affect other key metrics like bounce rate.

当今大多数现代主题和网站设计已经针对移动设备进行了优化。 您可以 在此处测试您的移动性能， 以确保无论屏幕大小如何都可以轻松浏览网站。 虽然移动设备优化可能不会直接影响您的SEO排名，但会影响其他关键指标，例如跳出率。

2.您有高质量的内容吗？ (2. Do you have high-quality content?)

The days of keyword loading are in the past. Now, content is king. It’s all about creating high-quality, informative content that your users can easily interact with. Content marketing is taking off, and it’s changing the way users interact with websites online. It’s better to take your time to develop valuable content people will actually want to read than to just focus on publishing as much new content as possible! High-quality content is about informing, not selling, and it’s easy to share across social media.

关键字加载的日子已经过去。 现在，内容为王。 这一切都是为了创建用户可以轻松与之交互的高质量，信息丰富的内容。 内容营销正在蓬勃发展，它正在改变用户与网站在线互动的方式。 最好花一些时间来开发人们实际想要阅读的有价值的内容，而不是只专注于发布尽可能多的新内容！ 高质量的内容仅是告知信息，而不是销售信息，并且易于在社交媒体上共享。

3.您的网站加载速度有多快？ ( 3. How fast does your website load?)

Load times can really impact your SEO ranking. People like to move fast in this modern world. That means nobody is going to sit to wait for your website to fully load. You can test your page load speed using a free tool with suggestions for increasing your response time. Websites with faster load times are shown to perform better in search results! Not to mention you’ll make your users happier!

加载时间确实会影响您的SEO排名。 人们喜欢在这个现代世界中快速前进。 这意味着没有人会坐下来等待您的网站完全加载。 您可以 使用免费工具 来测试 页面加载速度， 并提供增加响应时间的建议。 显示加载时间更快的网站在搜索结果中的效果更好！ 更不用说您会让您的用户更快乐！

How long will users wait for your website? Research shows this number to be anywhere between 3 – 10 seconds. You can cut down on your load time by keeping your website design simple and by limiting large visuals that take a while to load.

用户将等待您的网站多长时间？ 研究表明，该数字介于3到10秒之间。 您可以通过简化网站设计并限制需要一段时间才能加载的大型视觉效果来减少加载时间。

Web hosting is a crucial factor in website load time. Mangomatter knows the hosting industry quite well, they can help you find reliable web hosting.

虚拟主机是网站加载时间的关键因素。 Mangomatter非常了解托管行业，他们可以帮助您找到可靠的网络托管。

4.有多少个网站链接到您的网站？ (4. How many websites link to yours?)

Link building remains to be one of the most influential parts of any SEO strategy. Of course, getting high-quality links to your website isn’t an easy task. It can be time consuming, not to mention pricey! While you should take the time to develop a comprehensive link building strategy, don’t let it take away all the time you spend on everything else. You might need the help of a well-known agency with link building expertise. For more link building information, learn more at Lead to Conversion.

链接构建仍然是所有SEO策略中最具影响力的部分之一。 当然，获得高质量链接到您的网站并非易事。 这可能很耗时，更不用说昂贵了！ 虽然您应该花时间来制定全面的链接构建策略，但是不要让它浪费您在其他所有方面花费的时间。 您可能需要具有链接构建专业知识的知名代理机构的帮助。 有关更多链接构建的信息，请参见 Lead to Conversion 。

Optimizing your website for search engines is a must in 2018.

在2018年必须优化搜索引擎的网站。

With so much competition, it’s easy to get discouraged about your SEO strategy. As long as you focus on the right metrics, you’ll see improvements. Strong SEO takes time to develop, and it’s normal to not see results overnight. Most importantly, there is no one-size-fits-all solution to SEO. The best strategy is to try different things until you find that magic fit that works for your industry!

面对如此多的竞争，您很容易对您的SEO策略感到灰心。 只要您专注于正确的指标，就会看到改进。 强大的SEO需要花一些时间来开发，通常一夜之间看不到结果是正常的。 最重要的是，没有一种适合所有人的SEO解决方案。 最好的策略是尝试不同的方法，直到找到适合您行业的魔术！

翻译自: https://www.thecrazyprogrammer.com/2018/05/4-most-important-seo-factors-for-2018.html

seo传智播客2018