ux设计

In the online world, the saying “never judge a book by its cover” does not apply. The visual things you post online will make or break your online presence. It’s no longer possible to satisfy a basic website visitor just by adding few elements on your website. They want more, for instance: responsiveness, cool design, and user-friendly experience.

在网络世界中，“永远不要凭封面判断书”这一说法不适用。 您在网上发布的视觉内容将影响您的在线形象。 仅仅通过在您的网站上添加一些元素就无法满足基本的网站访问者。 他们想要更多，例如：响应能力，出色的设计和用户友好的体验。

As we are evolving with the new technology, things will get even trickier. What seems effective now in 10 years can be considered as a basic design, especially with the popularization of the VR and AR technology. In the business world, it is even more complicated to satisfy the target audience. Especially if you are in the B2B industry, constantly asking yourself how to monetize a website with such a limited amount of resources.  Fortunately, a good UX Design will solve all of your traffic issues.

随着新技术的发展，事情将变得更加棘手。 十年后看来有效的东西可以被视为基本设计，尤其是随着VR和AR技术的普及。 在商业世界中，要满足目标受众的需求甚至更加复杂。 尤其是如果您属于B2B行业，请不断地问自己如何利用如此有限的资源来通过网站获利 。 幸运的是，好的UX设计将解决您所有的流量问题。

Optimal UX could be the reason behind the success of your company. If you are struggling to retain visitors, you may need a UX update. In order to achieve this, you need to apply these UX strategies to identify and fix the problems.

最佳用户体验可能是您公司成功的原因。 如果您想保留访客，则可能需要UX更新。 为了实现此目的，您需要应用这些UX策略来识别和修复问题。

Image Source

图片来源

1.从客户的角度看一切 (1. See Everything from Customer’s Perspective)

You need to think like your customer when you are preparing your UX design update. Many web designers are analyzing the website only from the company’s perspective, and the end result is a website that completely misses the element of customer experience.  In order to do so, a market research is required. You need to have all of the customer behavior details from the marketing team or to run a test demo and see what works the best. Getting a direct feedback from your customers can change your concept about the website completely. Take every complaint seriously and act!

准备UX设计更新时，您需要像客户一样思考。 许多网页设计师只是从公司的角度分析网站，最终结果是网站完全失去了客户体验元素。 为此，需要进行市场调查。 您需要拥有营销团队的所有客户行为详细信息，或者运行测试演示并查看最有效的方法。 从客户那里获得直接反馈可以完全改变您对网站的概念。 认真对待每一个投诉并采取行动！

2.使用工具检查设计有效性 (2. Use Tools to Check the Design Effectiveness)

There are tools available that can help you in the decision-making process. For instance, a tool like Page Speed Insights will help you in determining if your website is struggling with loading issues. On the other hand, Google Analytics is the inevitable tool that you must use to analyze the overall performance of your website. Tools that offer heat maps are also valuable. Anything that will provide you with insights on the online behavior of your target audience can be beneficial.

有可用的工具可以帮助您进行决策。 例如，诸如Page Speed Insights之类的工具将帮助您确定您的网站是否遇到加载问题。 另一方面，您必须使用Google Analytics(分析)来分析网站的整体性能。 提供热图的工具也很有价值。 任何可以为您提供有关目标受众在线行为的见解的方法都是有益的。

3.简洁而精巧的设计可以创造奇迹 (3. Neat and Minimal Design Can Do Wonders)

Overly crowded website with unnecessary elements that are distracting can be a huge problem. If you want to make something effective use impactful yet simple design. Minimalist informative elements and visuals are the cure for this problem. Even though the overall design has to be in line with the original company branding, you can still be creative and minimalistic with the look. People want fast and easy solutions to their problems, make sure you offer this on the website.

网站过于拥挤，不必要的元素分散了注意力，这可能是一个巨大的问题。 如果您想使某事有效，请使用有影响力且简单的设计。 极简主义的信息元素和视觉效果可以解决此问题。 即使总体设计必须与原始公司的品牌保持一致，您仍然可以在外观上保持创意和简约。 人们需要快速简便的解决方案，请确保您在网站上提供了此解决方案。

One more thing that most of the web designers forget is the social media buttons. They are usually positioned in the worst possible part of the website, sometimes even not incorporated in the design. Social media is important especially if you have a social e-commerce that is the core of your business.

大多数Web设计师忘记的另一件事是社交媒体按钮。 它们通常位于网站最糟糕的位置，有时甚至没有包含在设计中。 社交媒体非常重要，特别是如果您拥有作为企业核心的社交电子商务。

翻译自: https://www.thecrazyprogrammer.com/2018/06/ux-design-for-business-website.html

ux设计