fomo规则

You may have heard of FOMO and social proof notifications when reading about latest marketing trends.

在阅读有关最新营销趋势时，您可能听说过FOMO和社交证明通知。

FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product.

FOMO(怕错过)的简称，它基本上是一种营销技术，用于使产品充满期待和兴奋。

It uses a basic psychology principle to help customers make a buying decision, faster.

它使用基本的心理学原理来帮助客户更快地做出购买决定。

In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.

在本文中，我们将向您展示如何在WordPress网站上正确使用FOMO来增加转化次数和销售量。

什么是FOMO，以及它如何帮助转化？ (What is FOMO and How it helps with Conversions?)

FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.

FOMO或“害怕错过”是一个心理术语，用于描述对一些令人兴奋和时髦的东西错过的焦虑。

As a website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.

作为网站所有者，您可以在营销策略中利用这种人类行为，并提高转化率。

The concept of FOMO is not new, it’s actually been used by marketers even before the arrival of internet. However with online marketing, FOMO has become far easier to implement and much more effective.

FOMO的概念并不是什么新鲜事物，实际上甚至在互联网出现之前，营销人员就已经在使用它。 但是，通过在线营销，FOMO变得更容易实施且更加有效。

For example, if you run an online store, then you can create anticipation about an upcoming sale, limited time offers, and by adding social proof to your landing pages.

例如，如果您经营一家在线商店 ，那么您可以创建有关即将到来的销售，限时优惠的预期，并通过向着陆页添加社交证明。

You can also use it to build your email list, run affiliate marketing campaigns, boost downloads for your apps, and more.

您还可以使用它来构建电子邮件列表 ，运行会员营销活动，增加应用程序的下载量等等。

With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own websites with incredible results.

如此说来，让我们看一下如何轻松地将FOMO添加到您的WordPress网站。 我们将向您展示我们已成功在自己的网站上成功使用的两种技术，并取得了令人难以置信的效果。

影片教学 (Video Tutorial)

演示地址

If you don’t like the video or need more instructions, then continue reading.

如果您不喜欢该视频或需要更多说明，请继续阅读。

1.使用TrustPulse添加具有社会证明的FOMO (1. Adding FOMO with Social Proof by Using TrustPulse)

People feel more comfortable with their buying decision when they know others have also bought the same product or service and had a good experience with it.

当人们知道其他人也购买了相同的产品或服务并拥有良好的体验时，他们会对购买决定感到更自在。

This is why smart business owners use social proof in their marketing.

这就是为什么聪明的企业主在营销中使用社交证明的原因。

The best way to add social proof on your website is by using TrustPulse. It is one of the best WordPress popup plugins and social proof app on the market.

在您的网站上添加社交证明的最佳方法是使用TrustPulse 。 它是市场上最好的WordPress弹出插件和社交证明应用程序之一。

TrustPulse allows you to display real-time user activity notifications on your website such as products purchased, forms submitted, etc.

TrustPulse允许您在网站上显示实时用户活动通知，例如购买的产品，提交的表格等。

To get started, first, you’ll need to install and activate the TrustPulse plugin on your website. For more details, see our step by step guide on how to install a WordPress plugin.

首先，您需要在网站上安装并激活TrustPulse插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

The plugin helps you connect your WordPress site to the TrustPulse app.

该插件可帮助您将WordPress网站连接到TrustPulse应用。

Upon activation, click on the TrustPulse menu from the WordPress admin sidebar and click on ‘Get started for free’ button to continue.

激活后，单击WordPress管理侧栏中的TrustPulse菜单，然后单击“免费入门”按钮继续。

This will take you to the TrustPulse website where you can sign up for a free account. The free plan is good for up to 500 sessions per month.

这将带您到TrustPulse网站，您可以在其中注册一个免费帐户。 免费计划每月最多可容纳500个会话。

Once you sign up, you are ready to create your first campaign. Simply click on the ‘Create new campaign’ to start your first FOMO campaign.

注册后，就可以创建第一个广告系列了。 只需单击“创建新的广告系列”即可开始您的第一个FOMO广告系列。

Next, you need to provide a title for your campaign, select your website, and then choose a campaign type. After that, click on the next step button to continue.

接下来，您需要为广告系列提供标题，选择您的网站，然后选择广告系列类型。 之后，单击下一步按钮继续。

You can now choose language and appearance options for your campaign. You can change the position, badge image, style, and more.

现在，您可以为广告系列选择语言和外观选项。 您可以更改位置，徽章图像，样式等。

Once done, click on the next step to continue.

完成后，单击下一步继续。

Next, you need to choose how you want to capture the activity. We recommend using AutoMagic, which allows you to select form activity that matches different conditions. For example, you can select your checkout page to automatically capture eCommerce activity.

接下来，您需要选择捕获活动的方式。 我们建议使用AutoMagic，它使您可以选择符合不同条件的表单活动。 例如，您可以选择结帐页面以自动捕获电子商务活动。

You can also use Zapier to capture activities from 1000+ integrations.

您还可以使用Zapier从1000多个集成中捕获活动。

Once done, click on the next step button to continue.

完成后，单击下一步按钮继续。

Next, you need to setup the display rules. You can display the badge on all pages or specific pages on your site. You can also choose the delay between notifications, run them as a loop, and enable mobile notifications.

接下来，您需要设置显示规则。 您可以在网站的所有页面或特定页面上显示徽章。 您还可以选择通知之间的延迟，循环运行它们，并启用移动通知。

After that, click on the next step button to save and launch your TrustPulse campaign.

之后，单击下一步按钮以保存并启动您的TrustPulse广告系列。

You can now visit your website to see your FOMO campaign in action.

现在，您可以访问您的网站以查看您的FOMO活动。

方法2：使用OptinMonster添加FOMO倒数计时器 (Method 2: Adding FOMO Countdown Timers with OptinMonster)

We have all seen marketers using ‘Urgency’ to get customer’s attention. Whether it is your local grocery store or a big name brand website, it is one of the oldest marketing techniques, which works just as effectively online.

我们都看到营销人员使用“紧急”来吸引客户的注意力。 无论是您当地的杂货店还是知名品牌网站 ，它都是最古老的营销技术之一，可以在网上有效地发挥作用。

Basically, you show users an offer with a sense of urgency, which triggers the fear of missing out on a valuable deal and helps users make a purchasing decision.

基本上，您向用户显示了一种紧迫感的要约，这引发了对错过一笔有价值的交易的恐惧，并帮助用户做出购买决定。

Urgency hacks can be used with limited time offer, seasonal sale campaigns, one-time discounts, etc. To learn more, see this article on using urgency to hack conversion rates with proven methods.

紧急情况骇客可用于限时优惠，季节性促销活动，一次性折扣等。要了解更多信息，请参阅本文，了解如何利用紧急情况以成熟的方法骇客转化率 。

The best way to add urgency timers in WordPress or WooCommerce is by using OptinMonster. It is the most popular conversion optimization software that helps businesses turn abandoning website visitors into subscribers and customers.

在WordPress或WooCommerce中添加紧急计时器的最佳方法是使用OptinMonster 。 它是最流行的转换优化软件，可以帮助企业将放弃网站访问者的用户变成订户和客户。

First, you will need to sign up for an OptinMonster account. It is a paid tool, and you will need at least the ‘Plus’ plan to use their Floating bar campaigns.

首先，您需要注册一个OptinMonster帐户。 这是一种付费工具，您至少需要“加号”计划才能使用其浮动栏广告系列。

Next, switch to your WordPress site to install and activate the OptinMonster plugin. For more details, see our step by step guide on how to install a WordPress plugin.

接下来，切换到WordPress网站以安装并激活OptinMonster插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

This plugin is a connector between your WordPress site and the OptinMonster application.

此插件是您的WordPress网站和OptinMonster应用程序之间的连接器。

Upon activation, click on the OptinMonster menu in your admin sidebar and enter your API key. You can find this information under your account on OptinMonster website.

激活后，单击管理侧栏中的OptinMonster菜单，然后输入您的API密钥。 您可以在OptinMonster网站上的帐户下找到此信息。

After entering your API Key, you will need to click on the ‘Create New Campaign’ button to continue.

输入API密钥后，您需要点击“创建新广告系列”按钮以继续。

First, you need to select an optin type and then select a theme. We will be using a ‘Floating bar’ campaign with the ‘Countdown’ theme.

首先，您需要选择一个optin类型，然后选择一个主题。 我们将使用“倒数计时”主题的“浮动栏”广告系列。

Next, you will be asked to choose a name for your theme and the website where you will run it. Filling this information will launch the OptinMonster Builder interface.

接下来，将要求您为主题选择名称，并选择运行主题的网站。 填写此信息将启动OptinMonster Builder界面。

It is a drag and drop tool where you can simply point and click to design your campaign. You’ll see a live preview of your campaign in the right panel and a bunch of customization options in the left panel.

这是一个拖放工具，您只需指向并单击即可设计广告系列。 您会在右侧面板中看到广告系列的实时预览，并在左侧面板中看到一系列自定义选项。

Go ahead and click on the countdown timer itself to set the countdown style and end date. There are two types of countdown timers you can use: ‘Static’ and ‘Dynamic’.

继续并点击倒数计时器本身以设置倒数样式和结束日期。 您可以使用两种倒数计时器：“静态”和“动态”。

The static timer remains the same for all your users, while the Dynamic “evergreen” timer changes based on user behavior on your website.

所有用户的静态计时器均保持不变，而动态“常绿”计时器则根据您网站上的用户行为而更改。

For this tutorial, we will be using the static timer. Since we are using floating bar with countdown theme, we can move the floating bar to the bottom or the top.

在本教程中，我们将使用静态计时器。 由于我们使用的是带有倒数计时主题的浮动条，因此我们可以将浮动条移到底部或顶部。

You can also just point and click to edit the text in your floating bar. You can add a coupon code, add links to special offers, and style it any way you want.

您也可以指向并单击以编辑浮动栏中的文本。 您可以添加优惠券代码，添加指向特价商品的链接，并根据需要设置其样式。

Once you are satisfied, don’t forget to click on the Save and then Publish button at the top. This will show you the status page where you need to toggle the switch next to make the campaign live.

满意后，请不要忘记单击顶部的“保存”和“发布”按钮。 这将向您显示状态页面，您需要在该页面上切换旁边的开关以使广告系列生效。

Now, go back to your WordPress website and click on the ‘Campaigns’ tab on the OptinMonster page. You will see your recently created campaign listed there (Click on refresh campaigns button if you don’t see it).

现在，返回您的WordPress网站，然后在OptinMonster页面上单击“广告系列”标签。 您将在其中看到您最近创建的广告系列(如果没有看到，请单击“刷新广告系列”按钮)。

By default, your campaign will be disabled, and you just have to click on the ‘Go Live’ link to enable it.

默认情况下，您的广告系列将被禁用，您只需单击“上线”链接即可启用它。

You can now visit your website to see your countdown timer FOMO campaign in action.

现在，您可以访问您的网站以查看倒数计时器FOMO活动的运行情况。

在WordPress中跟踪您的转化 (Tracking Your Conversions in WordPress)

FOMO techniques work really well for conversions, but how do you keep track of their performance? Without tracking you wouldn’t know how many sales or leads were generated because of these campaigns.

FOMO技术对于转换非常有效，但是您如何跟踪其性能？ 如果不进行跟踪，您将不会知道这些广告系列产生了多少销售或潜在客户。

All expert marketers use Google Analytics. It not only helps you see where your users are coming from, but it also allows you to track user engagement on your website.

所有专业营销人员都使用Google Analytics(分析) 。 它不仅可以帮助您查看用户的来源，还可以跟踪用户在网站上的参与度 。

The easiest way to use Google Analytics in WordPress is through MonsterInsights. It is the best Google Analytics plugin for WordPress and has an eCommerce addon for WooCommerce and EDD, which helps you track your eCommerce performance without leaving WordPress.

在WordPress中使用Google Analytics(分析)的最简单方法是通过MonsterInsights 。 它是适用于WordPress的最佳Google Analytics(分析)插件，并且具有适用于WooCommerce和EDD的电子商务插件 ，可帮助您在不离开WordPress的情况下跟踪自己的电子商务绩效。

We hope this article helped you learn how to add FOMO to your WordPress website and boost conversions. You may also want to see our list of must-have WordPress plugins for business websites.

我们希望本文能帮助您学习如何将FOMO添加到WordPress网站并提高转换率。 您可能还希望查看我们的商务网站必备WordPress插件列表。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-use-fomo-on-your-wordpress-site-to-increase-conversions/

fomo规则