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Do you want to track key metrics like email signups or sales for your site? Just looking at your website traffic overview report doesn’t give you the full picture.

您是否要跟踪关键指标，例如网站的电子邮件注册或销售？ 仅查看您的网站访问量总览报告并不能提供完整的信息。

If you want your site to be successful, then you need detailed metrics like which pages are getting you the most signups, which traffic source is producing the best results, and more.

如果您希望自己的网站成功，那么就需要详细的指标，例如哪些页面为您带来最多的注册量，哪种流量来源产生了最好的结果等等。

This is where goal based reports come in. In this article, we’ll show you how to set up Google Analytics goals for your WordPress site.

这是基于目标的报告的来源。在本文中，我们将向您展示如何为WordPress网站设置Google Analytics(分析)目标。

Google Analytics(分析)中的目标是什么？ (What Are Goals in Google Analytics?)

Goals are user interactions that you can track using Google Analytics.

目标是您可以使用Google Analytics(分析)跟踪的用户互动。

You can set up goals to measure conversions, track sales, track email sign up forms, and more. All of this can help you with making more money online and increase your website conversions.

您可以设置目标以衡量转化，跟踪销售，跟踪电子邮件注册表单等等。 所有这些都可以帮助您在线赚更多钱，并增加网站转化率。

为什么需要在Google Analytics(分析)中创建良好的目标 (Why You Need to Create Good Goals in Google Analytics)

With goals, you can find out all sorts of details about your site. For instance:

通过目标，您可以找到有关您网站的各种详细信息。 例如：

• sell digital products, you could use goals to find out which sources are driving the most sales.销售数字产品 ，则可以使用目标来找出哪些来源带来了最多的销售。
• run an eCommerce store, you could use goals to see where customers are most likely to abandon the checkout process.经营电子商务商店 ，则可以使用目标来查看客户最有可能放弃结帐流程的位置。
• fitness blog, you could use goals to see which posts encourage prospects to fill out your 健身博客的私人教练，您可以使用目标来看看哪些帖子鼓励潜在客户填写您的contact form.联系表格 。

Creating the right goals for your site is important. If you have an online store, there’s not much point setting a goal to track how many people visit your About page. Instead your goal should be how many customers buy from you.

为您的网站制定正确的目标很重要。 如果您有在线商店，那么设定目标来跟踪访问“关于”页面的人数没有多大意义。 相反，您的目标应该是从您那里购买多少客户。

Let’s look at how to set up goals in Google Analytics. Here’s what we’re going to cover. Use the quick links to jump straight to that part of the tutorial:

让我们看看如何在Google Analytics(分析)中设置目标。 这就是我们要介绍的内容。 使用快速链接直接跳至教程的该部分：

• Setting Up Google Analytics with MonsterInsights使用MonsterInsights设置Google Analytics(分析)
• Tracking eCommerce Goals in Google Analytics在Google Analytics(分析)中跟踪电子商务目标
• Tracking Form Submission Goals in Google AnalyticsGoogle Analytics(分析)中的跟踪表单提交目标
• Setting Up Goals Manually in Google Analytics在Google Analytics(分析)中手动设置目标

使用Google Analytics(分析)设置MonsterInsights (Setting Up MonsterInsights With Google Analytics)

We recommend using Google Analytics with MonsterInsights. It can automatically set up goals for you and save you a lot of work.

我们建议将Google Analytics(分析)与MonsterInsights结合使用 。 它可以自动为您设置目标并节省大量工作。

First, you’ll need to install and activate the MonsterInsights plugin. If you’re not sure how, check out our guide on how to install a WordPress plugin.

首先，您需要安装并激活MonsterInsights插件 。 如果您不确定如何安装，请查看有关如何安装WordPress插件的指南 。

Note: You’ll need the Pro version of the plugin or higher in order to use the eCommerce report and the form conversions report.

注意：您需要使用Pro或更高版本的插件才能使用电子商务报告和表单转换报告。

After activating MonsterInsights, go to Insights » Settings in your WordPress dashboard. Here, you can enter your license key and connect MonsterInsights to Google Analytics.

激活MonsterInsights后，转到WordPress仪表板中的“见解”»“设置” 。 在这里，您可以输入许可证密钥，并将MonsterInsights连接到Google Analytics(分析)。

For more help, check out our instructions on how to install Google Analytics on your site using MonsterInsights.

如需更多帮助，请查看我们有关如何使用MonsterInsights在您的网站上安装Google Analytics(分析)的说明 。

在Google Analytics(分析)中跟踪电子商务目标 (Tracking eCommerce Goals in Google Analytics)

Do you want to find out how many visitors are converting into paying customers?

您是否想知道有多少访客转化为付费客户？

MonsterInsights lets you easily track data from a WooCommerce store. You can also use it with MemberPress, LifterLMS, or Easy Digital Downloads.

MonsterInsights使您可以轻松地跟踪WooCommerce商店中的数据。 您也可以将其与MemberPress ， LifterLMS或Easy Digital Downloads一起使用 。

You’ll need to set things up in Google Analytics before you can view the eCommerce report in MonsterInsights.

您需要先在Google Analytics(分析)中进行设置，然后才能在MonsterInsights中查看电子商务报告。

Setting Up Google Analytics for eCommerce Tracking

设置Google Analytics(分析)进行电子商务跟踪

First, login to your Google Analytics account.

首先，登录到您的Google Analytics(分析)帐户。

If you’re using it on multiple websites, make sure the correct site is selected. Just click on the box to change to a different website if needed.

如果要在多个网站上使用它，请确保选择了正确的网站。 如果需要，只需单击框即可更改为其他网站。

Next, click Admin in the bottom left corner.

接下来，点击左下角的管理员。

Then, in the View column, click the ‘Ecommerce Settings’ link:

然后，在“查看”列中，单击“电子商务设置”链接：

Switch on the ‘Enable Ecommerce’ option. You’ll then see the ‘Enable Enhanced Ecommerce Reporting’ toggle. Switch this on too.

启用“启用电子商务”选项。 然后，您会看到“启用增强型电子商务报告”切换。 也将其打开。

Click the Save button at the bottom of the screen.

单击屏幕底部的保存按钮。

That’s it! You can now move on to set up your eCommerce tracking in MonsterInsights.

而已！ 现在，您可以继续在MonsterInsights中设置电子商务跟踪。

Setting Up MonsterInsights for eCommerce Tracking

设置MonsterInsights进行电子商务跟踪

In your WordPress dashboard, go to Insights » Addons in your dashboard.

在WordPress信息中心中，转到信息中心»信息中心中的插件 。

Then, click Install beneath MonsterInsights’ eCommerce addon. It will automatically install and activate.

然后，单击MonsterInsights的电子商务插件下方的安装。 它将自动安装并激活。

Now, go to the eCommerce tab in Insights » Settings. Switch on the ‘Use Enhanced eCommerce’ setting.

现在，转到“数据分析”»“设置”中的“电子商务”标签。 开启“使用增强型电子商务”设置。

That’s all you need to do. Yes, really! MonsterInsights handles everything else for you.

这就是您需要做的。 对真的！ MonsterInsights为您处理其他所有事情。

Head to Insights » Reports and click on the ‘eCommerce’ tab to view your report. Once you’ve had some sales, it’ll look something like this:

前往数据分析»报告 ，然后点击“电子商务”标签以查看您的报告。 取得一定的销售后，它将看起来像这样：

You can see all sorts of other insights, like your top conversion sources, the total of products added to carts, and the total removed from carts.

您可以查看其他各种见解，例如您的主要转化来源，添加到购物车中的产品总数以及从购物车中移除的总数。

You can even see how many days it typically takes people to make a purchase, and how often people visit before making a purchase.

您甚至可以查看人们进行购买通常需要花费多少天，以及人们进行购买之前需要访问的频率。

To find out more details for any report, click the View button beneath it. You’ll be taken to the full report in Google Analytics.

要查找任何报告的更多详细信息，请单击其下方的“查看”按钮。 您将被带到Google Analytics(分析)中的完整报告。

Google Analytics(分析)中的跟踪表单提交目标 (Tracking Form Submission Goals in Google Analytics)

Another great way to use Google Analytics and MonsterInsights is to track form conversions.

使用Google Analytics(分析)和MonsterInsights的另一种好方法是跟踪表单转换。

You can do this for any type of form. Here are just a few examples:

您可以针对任何类型的表单执行此操作。 这里只是几个例子：

• Non-fiction author: A form where people sign up for your email newsletter to hear about your upcoming books.非小说作者：人们用来注册您的电子邮件通讯以了解您即将出版的书籍的表格。
• Realtor: A contact form where prospective clients fill in their details so you can call them back and arrange viewings.房地产经纪人：一种潜在客户填写其详细信息的联系表，以便您可以给他们回电并安排查看。
• Personal trainer: A booking form that customers use to book and pay for their personal training session.私人教练：客户用于预订和支付私人训练课程的预订表格。
• Restaurant: A form that customers use for 餐馆：顾客用来ordering food delivery.订购食物的表格。

MonsterInsights works with all WordPress contact form plugins and helps you track form submissions.

MonsterInsights可与所有WordPress联系人表单插件配合使用，并帮助您跟踪表单提交。

To start tracking form conversions in MonsterInsights, go to Insights » Addons and find the Forms addon. Click the Install button beneath it to install and activate it.

要开始在MonsterInsights中跟踪表单转换，请转至“ 见解”»“加载项”，然后找到“表单”加载项。 单击其下方的“安装”按钮以安装并激活它。

This addon lets you track form submissions as ‘Events’ in Google Analytics. You don’t have to set up anything extra.

通过此插件，您可以在Google Analytics(分析)中将表单提交作为“事件”进行跟踪。 您无需设置任何其他内容。

Once you’ve installed and activated the addon, you’re done! Just go to Insights » Reports and click on the ‘Forms’ tab to see your report.

一旦安装并激活了插件，就完成了！ 只需转到数据分析»报告 ，然后点击“表单”标签即可查看报告。

After you’ve had some form submissions, it’ll look something like this:

在您提交了一些表单提交后，它将看起来像这样：

If you want to track form submissions in a different way, you can do this manually in Google Analytics.

如果您想以其他方式跟踪表单提交，则可以在Google Analytics(分析)中手动进行。

在Google Analytics(分析)中手动设置目标 (Setting Up Goals Manually in Google Analytics)

If you don’t want to use MonsterInsights, or if you want to track a different type of goal, then you can do this manually in Google Analytics.

如果您不想使用MonsterInsights，或者想要跟踪其他类型的目标，则可以在Google Analytics(分析)中手动进行。

Login to your Google Analytics account and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.

登录到您的Google Analytics(分析)帐户，然后点击左下方的“管理”标签。 然后，在“查看”列中，单击“目标”。

Next, click the ‘+ New Goal’ button to start creating a new goal:

接下来，点击“ +新目标”按钮开始创建新目标：

You might see a Template section here if you’ve selected an industry category for your website. Skip this and click on the Custom radio button beneath. Then click Continue.

如果您为网站选择了行业类别，则可能会在此处看到“模板”部分。 跳过此步骤，然后单击下面的“自定义”单选按钮。 然后单击继续。

There are 4 types of goal you can create:

您可以创建4种目标：

• Destination: this tracks whether a visitor went to a specific page, like a thank you page after filling in a form.目的地：这可跟踪访问者是否填写表格后进入了特定页面，例如“谢谢”页面。
• Duration: this tracks how long a visitor spent on your website.持续时间：这可追踪访客在您网站上停留的时间。
• Pages/Screens per session: this tracks how many pages someone looks at on your site.每次会话的页面/屏幕数：这可跟踪某人在您网站上查看的页面数。
• Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.事件：这可以跟踪各种事件，例如按钮单击，视频播放和下载。 与其他选项相比，它需要更多的设置。

In many cases, Destination or Event goals will work best for tracking your key metrics.

在许多情况下，目标或事件目标最适合跟踪关键指标。

We’re going to create a Destination goal for this example. Give your goal a name, set the Type to Destination, and then click to continue.

我们将为此示例创建一个目标目标。 为您的目标命名，将“类型”设置为“目标”，然后单击以继续。

Enter the destination for your goal. This will normally be a specific page.

输入目标的目的地。 这通常是特定页面。

Tip: Only enter the part of the URL that comes after your website’s domain name.

提示：仅输入网站域名后面的URL部分。

For instance, if your page is:https://www.examplewebsite.com/thank-you-for-booking/

例如，如果您的页面是： https://www.examplewebsite.com/thank-you-for-booking/

Then you should enter:/thank-you-for-booking/

然后，您应该输入： /thank-you-for-booking/

You can add a value for the conversion if you want. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.

您可以根据需要为转化添加值。 如果人们正在填写付款表格，或者您知道每种潜在客户平均可为您带来多少价值，这就很有意义。

If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.

如果您想跟踪渠道，例如客户在结帐流程中移动，那么您也可以将其作为目标目标的一部分。 这可以帮助您查明可能需要改进的地方。

You can click the ‘Verify this Goal’ link to see what conversion rate the goal would have based on your data from the previous 7 days. If you get 0% and you know that you’ve had some form submissions, check the destination URL you’ve entered.

您可以点击“验证此目标”链接，以根据前7天的数据查看目标的转化率。 如果您获得0％并且知道已经提交了一些表单，请检查您输入的目标URL。

Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.

对目标感到满意后，请点击保存按钮。 然后，您应该在表格中看到目标。 您可以在此处进行编辑，关闭和打开它，或创建更多目标。

Note: You can’t delete goals once you’ve created them. Simply switch them off if you no longer want to use them.

注意：创建目标后，您将无法删除它们。 如果您不再想要使用它们，只需关闭它们即可。

You can view your goal data in Google Analytics by going to Conversions » Goals then clicking on Overview.

您可以转到转化»目标，然后单击概述，以在Google Analytics(分析)中查看目标数据。

In the left-hand menu, you can dig further into your goals. For instance, Reverse Goal Path shows you what content visitors viewed before reaching the goal. Goal Flow can be used to examine all sorts of things, like the source that the visitors came from:

在左侧菜单中，您可以进一步挖掘目标。 例如，“反向目标路径”向您显示访问者在达到目标之前查看了哪些内容。 目标流可用于检查各种事物，例如访问者的来源：

The other types of goals work in a similar way, though Events goals are a bit trickier to set up. Take a look at MonsterInsights’ useful post on 4 types of goals in Google Analytics for help with these.

其他类型的目标也以类似的方式工作，尽管“事件”目标的设置有些棘手。 请参阅MonsterInsights关于Google Analytics(分析)中4种类型目标的有用文章，以寻求相关帮助。

最后的想法 (Final Thoughts)

If you want a simple way to set up and view your eCommerce and form submission statistics, then MonsterInsights is definitely the way to go. Setting up manual goals in Google Analytics might work for you if you’re confident using the GoogleAnalytics interface.

如果您想要一种简单的方法来设置和查看您的电子商务以及表单提交统计信息，那么MonsterInsights绝对是您的最佳选择。 如果您有信心使用GoogleAnalytics界面，则可以在Google Analytics(分析)中设置手动目标。

What matters is that you create and track meaningful goals for your site. That way, you can boost signups, increase sales, and make more money or more impact.

重要的是您为网站创建并跟踪有意义的目标。 这样，您可以提高注册量，增加销售量，并赚更多的钱或产生更大的影响。

We hope this article helped you learn how to set up Google Analytics goals for your WordPress site. You may also want to see our guide on how to increase your website traffic and our pick for the best email marketing services.

我们希望本文能帮助您学习如何为WordPress网站设置Google Analytics(分析)目标。 您可能还希望查看有关如何增加网站流量的指南，以及我们对最佳电子邮件营销服务的选择 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-set-up-google-analytics-goals-for-your-wordpress-site/

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