您应该使用的14个最佳WordPress SEO插件和工具

Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend.

通常，我们会被问到什么是我们推荐的最佳WordPress SEO插件和工具。

That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business.

这是因为搜索引擎是互联网上大多数网站的主要流量来源。针对搜索引擎优化网站可以帮助您在搜索结果中排名更高，并显着发展您的业务。

In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.

在本文中，我们将分享您应该使用的最佳WordPress SEO插件和工具。其中一些工具提供了相似的功能，因此我们还将重点介绍哪种工具最适合特定的用例。

您必须了解的有关WordPress SEO插件和工具的知识 (Things You Must Know About WordPress SEO Plugins & Tools)

When reading SEO tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.

在阅读SEO技巧或搜索“最佳免费WordPress SEO插件”时，您会遇到包含数十种工具的文章。

This can be quite overwhelming for beginners and non-techy users.

对于初学者和非技术用户来说，这可能是不堪重负的。

The truth is that you don’t need dozens of top SEO tools to get higher search rankings.

事实是，您不需要数十种顶级SEO工具即可获得更高的搜索排名。

While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.

尽管大多数博客文章(包括我们的博客文章)将共享最流行的SEO插件，但对您而言，了解每种工具的用例极为重要。

For example, you never want to use more than one WordPress SEO plugin on your website. We will mention Yoast, All in One SEO, Rank Math, and SEOPress. You need to pick only one to avoid plugin conflict.

例如，您永远不想在您的网站上使用多个WordPress SEO插件。我们将提及Yoast，多合一SEO，排名数学和SEOPress。您只需要选择一个即可避免插件冲突。

We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have similar feature set. We will share what tools we use in our business, and which features are the best among each tool.

我们将提到SEMRush，Ahrefs和其他一些功能强大的工具，但是由于它们具有相似的功能集，因此在初次使用时并不需要它们全部。我们将分享我们在业务中使用的哪些工具，以及每种工具中最好的功能。

With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.

话虽如此，让我们来看看我们精选的最佳WordPress SEO插件和工具。

1. Yoast SEO (1. Yoast SEO)

Yoast SEO is the best WordPress SEO plugin on the market. It offers a complete website optimization tool that helps you improve your website.

Yoast SEO是市场上最好的WordPress SEO插件。它提供了完整的网站优化工具，可帮助您改善网站。

It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.

它使您可以轻松地将SEO标题和说明添加到网站上的所有帖子和页面。您还可以使用它向文章添加Open Graph元数据和社交媒体图像。

Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another other SEO plugin.

Yoast SEO会自动为您的所有网站内容生成一个XML网站地图，这使搜索引擎更容易抓取您的网站。如果您一直在使用其他SEO插件，它还可以帮助您轻松导入SEO数据。

For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.

有关更多详细信息，请参阅有关如何在WordPress中安装和设置Yoast SEO插件的完整指南。

We use Yoast SEO plugin on WPBeginner to help optimize our on-page SEO meta titles and descriptions, manage SEO redirects, control index settings, generate sitemap, etc.

我们在WPBeginner上使用Yoast SEO插件来帮助优化我们的页面SEO元标题和描述，管理SEO重定向，控制索引设置，生成站点地图等。

However we don’t use all of Yoast SEO features such as content analysis because we feel it falls short when compared to a more comprehensive writing assistant solution like SEMRush.

但是，我们没有使用Yoast SEO的所有功能(例如内容分析)，因为与SEMRush等更全面的写作助手解决方案相比，它感觉不足。

This brings us to the next SEO tool in the list.

这使我们进入列表中的下一个SEO工具。

2. SEMRush (2. SEMRush)

SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.

SEMRush是市场上最好的整体SEO工具。由专业SEO专家，营销人员，博客作者和各种规模的企业使用，它提供了一套完善的工具来增加流量。

You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.

您可以使用它来查找可以轻松排名的自然关键字和搜索词。它还使您能够进行竞争性研究，并查看竞争对手的关键词排名，以及如何击败它们。

SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.

SEMRush SEO Writing Assistant工具可帮助您改善网站内容，使您的focus关键字排名前10位。它与WordPress集成在一起，这将帮助您编写更多SEO友好内容。

To learn more, see our complete guide on how to do keyword research for your website.

要了解更多信息，请参见有关如何为您的网站进行关键字研究的完整指南。

3. Google Search Console (3. Google Search Console)

Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.

Google Search Console是Google提供的免费工具，可帮助网站所有者监视和维护其网站在Google搜索结果中的存在。

It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.

当Google无法抓取您网站上的页面并将其编入索引时，它将向您发出警报。您还将获得有关如何解决这些爬网错误的有用提示。

Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.

最重要的是，它显示您的网站正在为哪些关键字排名，锚文本，平均排名，展示次数等等。您可以使用这些数据来查找关键字，通过简单地优化内容就可以轻松地在其中排名更高。您还可以使用此关键字数据来提出新的博客文章提示。

For more details, see our comprehensive Google Search Console guide for beginners.

有关更多详细信息，请参阅面向初学者的全面的Google Search Console指南。

Yoast SEO comes with an easy integration that lets you setup Search Console without writing any code.

Yoast SEO带有易于集成的功能，可让您无需编写任何代码即可设置Search Console。

MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.

我们稍后将提到的另一个工具MonsterInsights可帮助您将Search Console报告直接放在WordPress仪表板内部，以便于访问。

4.多合一SEO包 (4. All in One SEO Pack)

All in One SEO Pack is a popular WordPress SEO plugin offering a comprehensive set of tools to improve your website. It allows you to easily add SEO title and meta tags, open graph meta tags, XML sitemaps, image sitemaps, and more.

多合一SEO包是一种流行的WordPress SEO插件，提供了一套完善的工具来改善您的网站。它使您可以轻松添加SEO标题和元标记，打开图元标记，XML站点地图，图像站点地图等。

It works out of box with WooCommerce to optimize your online store for SEO. It comes with easy setup and allows you to control access to different settings using a feature manager.

它与WooCommerce开箱即用，可以优化您的SEO在线商店。它具有简单的设置，并允许您使用功能管理器控制对不同设置的访问。

You may also want to see our complete beginner’s guide to All in One SEO Pack and our comparison of the Yoast SEO vs All in One SEO Pack.

您可能还希望查看我们完整的关于“ 一站式SEO 包”的完整指南，以及我们对Yoast SEO与 “ 一站式SEO 包”的比较。

All in One SEO Pack Pro plugin gives you access to more addons, and it is a more affordable solution than Yoast SEO which is why it’s the second most popular WordPress SEO plugin in the market.

多合一SEO Pack Pro插件使您可以访问更多插件，并且它是比Yoast SEO更实惠的解决方案，这就是为什么它是市场上第二受欢迎的WordPress SEO插件。

Note: All in One SEO Pack is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.

注意：多合一SEO包是Yoast SEO的替代方案。请记住，您的网站上只需要一个WordPress SEO插件。

5. Google关键字规划师 (5. Google Keyword Planner)

No one on the planet has more insights into what people are searching for than the search giant Google.

搜索巨头谷歌对地球上的人们没有什么比人们更了解什么。

Did you know that you can get your own keyword ideas from Google itself by using the Google Keyword Planner tool.

您知道吗，您可以使用Google关键字规划工具从Google本身获得自己的关键字提示。

This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.

此免费工具免费提供给Google的广告客户，任何人都可以使用。其主要目的是向广告客户显示可以为其广告系列出价的关键字。

It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.

它还可以通过向广告客户显示搜索量，结果数量和难度级别的估算值，帮助广告客户选择合适的关键字。

As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

作为内容营销商或博客作者，您可以使用此数据查找具有高搜索量，高广告客户兴趣的关键字，更重要的是，您可以轻松地在所有其他网站上排在后面的关键字。

Bonus: See these 103 Blog Post Ideas that your Readers will Love (Cheat Sheet).

奖励：请参阅您的读者会喜欢的这103个博客帖子创意(备忘单) 。

6. Ahrefs (6. Ahrefs)

Ahrefs is an all-in-one SEO tool for marketers, bloggers, and businesses. It is a popular alternative to SEMRush and offers a lot of similar tools and features.

Ahrefs是面向营销商，博客作者和企业的多合一SEO工具。它是SEMRush的流行替代方案，并提供许多类似的工具和功能。

It allows you to do keyword research, competition analysis, backlink research, monitor keyword rankings, and more.

它使您可以进行关键字研究，竞争分析，反向链接研究，监控关键字排名等。

It also offers a detailed content analysis tool that helps you improve content while targeting specific keywords.

它还提供了详细的内容分析工具，可帮助您在定位特定关键字的同时改善内容。

While there’s a huge feature overlap, what Ahrefs does really well is backlink analysis. We can use it to see which sites are linking to multiple competitors, but not us. This helps us get more backlinks and build more partnerships.

尽管存在巨大的功能重叠，但是Ahrefs真正做得很好的是反向链接分析。我们可以使用它来查看哪些网站链接到多个竞争对手，但我们不是。这有助于我们获得更多的反向链接并建立更多的合作伙伴关系。

They also help us identify which content multiple of our competitors are ranking for that we aren’t, so we can create content on those subjects to get more exposure.

它们还可以帮助我们确定竞争对手中哪些是我们没有列出的内容，因此我们可以在这些主题上创建内容，以获取更多的曝光率。

Last but not least, Ahrefs helps us better identify duplicate content and keyword cannibalization which helps us merge and upgrade the right content to boost our rankings.

最后但并非最不重要的一点是，Ahrefs帮助我们更好地识别重复的内容和关键词同化，这有助于我们合并和升级合适的内容以提高排名。

For the reasons above, we pay for both SEMRush and Ahrefs because they’re both good for specific use-cases.

由于上述原因，我们为SEMRush和Ahrefs付费，因为它们都适合特定的用例。

7. SEOPress (7. SEOPress)

SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.

SEOPress是另一个简单但功能强大的WordPress SEO插件。它包括您希望SEO插件提供的所有功能，例如元标题，描述，开放图支持，图像和内容XML网站地图，重定向等。

It comes with easier setup for beginners and advanced controls for more experienced users. It is comparable to all top WordPress SEO plugins on the market in terms of features and ease of use.

它为初学者提供了更简单的设置，并为经验丰富的用户提供了高级控件。就功能和易用性而言，它可以与市场上所有顶级WordPress SEO插件媲美。

A big reason some users choose SEOPress over Yoast SEO is because the premium version is significantly cheaper and comes with a lot of the similar features.

有些用户选择SEOPress而不是Yoast SEO的一个重要原因是高级版本要便宜得多，并且具有很多类似功能。

Note: SEOPress is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.

注意： SEOPress是Yoast SEO的替代方案。请记住，您的网站上只需要一个WordPress SEO插件。

8.排名数学 (8. Rank Math)

Rank Math is a fast growing user-friendly WordPress SEO plugin that allows you to optimize your website for search engines and social media. It comes with a setup wizard and allows you to import data from other SEO plugins during the setup.

Rank Math是一个快速增长的用户友好型WordPress SEO插件，可让您针对搜索引擎和社交媒体优化网站。它带有安装向导，可让您在安装过程中从其他SEO插件导入数据。

It allows you to easily add meta title, description, and Open Graph metadata to your blog posts. The plugin also allows you to generate an XML sitemap, connect Google Search Console, and control access to plugin features based on user roles.

它使您可以轻松地将meta标题，描述和Open Graph元数据添加到博客文章中。该插件还允许您生成XML网站地图，连接Google Search Console并根据用户角色控制对插件功能的访问。

Note: Rank Math is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.

注意： Rank Math是Yoast SEO的替代方案。请记住，您的网站上只需要一个WordPress SEO插件。

9.多合一架构丰富片段 (9. All in One Schema Rich Snippets)

Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.

丰富网页摘要可通过在评论下方显示星级，在产品下方显示价格，在说明旁边显示图片或视频等来使您的网站在搜索结果中脱颖而出。

Search Engines use data available in Schema format to get this information. All in One Schema Rich Snippets helps you optimize your website by adding that Schema metadata to your website.

搜索引擎使用Schema格式的可用数据来获取此信息。一体式架构丰富摘录通过将架构元数据添加到网站来帮助您优化网站。

It supports reviews, events, people, products, recipes, software apps, videos, and articles as Schema content types. It works nicely alongside your existing WordPress SEO plugin.

它支持评论，事件，人员，产品，食谱，软件应用程序，视频和文章作为Schema内容类型。它可以与您现有的WordPress SEO插件一起很好地工作。

10. KeywordTool.io (10. KeywordTool.io)

Keyword Tool is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.

关键字工具是目前可用的最佳免费关键字研究工具之一。它使您可以通过键入关键字来简单地生成关键字提示。这些关键字建议是从Google的自动建议功能中收集的。它还向您显示来自Bing，YouTube，Amazon等的关键字建议。

These keyword suggestions are a treasure of information. You can also get search volume, cost per click, and other data for each keyword by upgrading to their paid plan.

这些关键字建议是信息的宝库。通过升级到付费计划，您还可以获得每个关键字的搜索量，每次点击费用以及其他数据。

11.损坏的链接检查器 (11. Broken Link Checker)

Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.

链接断开会影响您网站的SEO，并给用户带来不良的体验。如果您运行博客已有一段时间，则应不时检查站点中的链接断开并进行修复。

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

损坏的链接检查器是一个免费的WordPress插件，可让您在WordPress网站上查找损坏的链接。然后，您甚至无需编辑帖子即可修复这些链接。请参阅我们的教程，了解如何使用Broken Link Checker 修复WordPress中的损坏链接。

It is a highly useful plugin, and it’s totally free. The only downside is that it can become resource-intensive and may slow down your WordPress hosting server. Some hosting providers like WP Engine already block this plugin.

这是一个非常有用的插件，并且完全免费。唯一的缺点是，它可能会占用大量资源，并可能减慢WordPress托管服务器的速度。像WP Engine这样的托管服务提供商已经阻止了此插件。

Because this plugin can slow down your site if you have a lot of content, we use Ahrefs tool for broken link detection because it helps us make sure our website is always fast.

因为如果您有很多内容，此插件可以使您的网站变慢，所以我们使用Ahrefs工具进行链接断开检测，因为它可以帮助我们确保网站始终保持快速运行。

Bonus: Redirection is a free plugin that helps you redirect broken links to an appropriate page on your website.

奖励： 重定向是一个免费插件，可帮助您将断开的链接重定向到网站上的相应页面。

12. SEOquake (12. SEOquake)

SEOquake is a useful SEO tool for website owners. It is available as a browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.

SEOquake是网站所有者的有用SEO工具。它可作为Google Chrome，Mozilla Firefox，Opera和Safari Web浏览器的浏览器插件提供。

It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.

它为任何网站提供SEO相关信息。此数据包括页面运行状况，年龄，最近更新，Alexa排名和许多其他参数。它是SEO专业人员下载次数最多的浏览器插件之一。

Apart from that, the SEOquake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

除此之外，当您键入关键字时，SEOquake工具栏可以向您显示所有相同的数据搜索结果。如果您正在衡量不同关键字的竞争，则此信息可能非常有用。您甚至可以下载CSV格式的搜索结果，并准备自己的excel搜索数据表。

WordPress网站所有者的奖励插件 (Bonus Plugins for WordPress Website Owners)

These tools give you additional advantage when optimizing your website for SEO. They do not advertise themselves as SEO tools but they are essential for every website and play a significant role in your website’s search performance.

这些工具在为SEO优化网站时为您提供了更多优势。它们不会作为SEO工具做广告，但它们对于每个网站都是必不可少的，并且在您网站的搜索性能中起着重要作用。

13. WP火箭 (13. WP Rocket)

Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

网站速度是搜索排名的主要因素。因此，您需要监控网站的速度和性能，以确保它不会影响您的SEO。

The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.

提高网站速度的最简单方法是启用缓存。 WP Rocket是市场上最好的WordPress缓存插件，它使您可以设置缓存而无需投入任何技术知识。

Alternative: WP Super Cache

替代方案： WP Super Cache

14. MonsterInsights (14. MonsterInsights)

Many beginners rely on their best guess to make their marketing decisions. You don’t need to do that when you can easily get the insights you need to improve your website’s SEO strategy.

许多初学者依靠他们的最佳猜测来做出营销决策。当您可以轻松地获得改善网站的SEO策略所需的见解时，就不需要这样做。

MonsterInsights is the bets Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows human-readable reports inside your WordPress dashboard.

MonsterInsights是押注WordPress的Google Analytics(分析)插件。它使您可以轻松地在WordPress中安装Google Analytics(分析)，并在WordPress仪表板内显示易于阅读的报告。

It tells you where your users are coming from, your top content, what users do on your website, and more. It also allows you to track your WooCommerce SEO by seeing which products are popular and where you are losing customers.

它告诉您用户来自何处，您的主要内容，用户在您网站上的工作等等。它还可以让您通过查看哪些产品受欢迎以及您在哪里失去客户来跟踪WooCommerce SEO 。

Bonus tip: See what other marketing data you must track on your website to grow your business.

温馨提示：看看您必须在网站上跟踪哪些其他营销数据才能发展业务。

We hope this article helped you find the best WordPress SEO plugins and tools for your website. You may also want to see our proven tips to easily increase your website traffic.

我们希望本文能帮助您找到适合您网站的最佳WordPress SEO插件和工具。您可能还希望查看我们久经考验的提示，以轻松增加网站流量。

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